RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader

In this episode, Buddy talks to digital health scholar and digital multichannel marketer Fred Bennett. Fred is a senior Marketing and Technology leader who has successfully led digital transformation and technology innovation for world-class healthcare companies, including Allergan, Forest, and Pfizer. This audio podcast is a follow-up conversation to the Fierce Pharma Marketing Forum conference on March 6-7, 2018 in New York City. The panel “Marketing Off the Beaten Track” included Fred Bennett, Buddy Scalera, and Yan Fossat of Klick Labs. The technology and innovation discussion was moderated by Beth…

RxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast

In this episode, Buddy Scalera talks to Dr. Brad Wyble, Associate Professor at Penn State University. If his name sounds familiar, it may be because I’ve referenced his work in this podcast and in presentations that I’ve made at conferences, including Content Marketing World. Dr. Wyble is a Harvard-educated PhD who teaches in the Penn State University Department of Psychology. Dr. Wyble studies visual cognition with an emphasis on exploring how a visual stimulus becomes a consciously accessible representation. He’s published a wide range of papers on psychology, vision, and…

RxDM Storycast EP09: Chris Conner of Life Sciences Marketing Podcast

In this episode, Buddy Scalera speaks to Chris Conner, the producer of the Life Sciences Marketing Radio podcast to learn more about audio and podcasting in pharmaceutical marketing.   Buddy Scalera:  Today I have a very special guest, almost a meta guest. In fact, I’ve appeared on this guy’s talk show podcast and had a great time and learned a lot and continue to listen to his podcast and then as I’ve been listening more and more, I’ve realized he would make a great guest. So Please, give a warm…

RXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research

https://s3.us-east-2.amazonaws.com/rxstorycast/Jeff-Green-DRG-mixdown-v1a.mp3 RX Digital Storycast Episode #08: Jeff Green, author, speaker, and VP Digital Strategy & Insights for DRG Digital In this episode, Buddy Scalera speaks to Jeff Greene to get the story behind DRG Digital, the company that creates Manhattan Research reports. We talk about Jeff’s experience as an author, a speaker, and as a digital marketing thought leader. Learn about how Manhattan Research reports are utilized by modern healthcare marketers to develop effective campaigns based on research. We discuss how data can be used to communicate with physicians through…

SEO and SEM for Digital Marketers — Part 2

Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is SEO and SEM, how are they alike, and how are they different.  I also discussed a few tools from google that will help you get started.  If you haven’t checked that out yet, you definitely should follow this link: SEO & SEM for Digital Marketers — Part 1. In this post I’m going to…

SEO and SEM for Digital Marketers – Part 1

Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities and differences because it’s extremely important that SEO and SEM are not used interchangeably.  Once you have a good understanding of what they are I’m going to cover a bit on how to do it.  But to get there we’ll have to start off by defining and describing some of the…

RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com

In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/   Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person.  I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com.  Jeanne`, welcome to the show. Jeanne Barnett:  Thanks Buddy.  I’m so happy to be here. Buddy:  So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so…

RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers

RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk…

Blockchain and Bitcoin for Digital Health Marketers

Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”.  With over $1 billion in venture capital invested over the last five years, many people think that blockchain has amazing potential in nearly every industry.  As such, blockchain technology has been applied to numerous industries outside of its origin of cryptocurrencies including supply…