• Intro to AI for Digital Marketers
    09 2019 March

    Intro to AI for Digital Health Marketers

    Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like deep learning, and natural language...

  • Blockchain and Bitcoin for Digital Marketers
    22 2019 February

    Blockchain and Bitcoin for Digital Marketers

    Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized,...

  • FiercePharmaMarketing Forum 2018
    27 2018 February

    FiercePharmaMarketing Forum — March 6 – 7, 2018

    Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment...

  • 2nd Annual Channel Optimization in Pharma Marketing 2018
    17 2017 December

    Channel Optimization in Pharma Summit – Feb 28-Mar 2, 2018

    Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) &...

  • SEO and SEM
    11 2017 December

    SEO and SEM for Digital Marketers — Part 2

    Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM...

Intro to AI for Digital Marketers

Intro to AI for Digital Health Marketers

March 9, 2019 | 0 Comments

Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next, I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data and get into natural language processing.  And, finally, I’ll sum...

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Blockchain and Bitcoin for Digital Marketers

Blockchain and Bitcoin for Digital Marketers

February 22, 2019 | 0 Comments

Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”.  With over $1 billion in venture capital invested over the...

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FiercePharmaMarketing Forum 2018 %

Panel: Siri, Alexa and the Case for AI: Best Practices for Pharma Artificial intelligence is expected to have a huge impact on healthcare in the coming year, with digital assistants, voice-enabled services and customized treatment plans becoming commonplace. Find out how pharma can best use tools like Siri and Alexa as beyond-the-pill help for patients...

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Matt Balogh and Buddy Scalera will be presenting at the 2nd Annual Channel Optimization in Pharma Summit February 28th – March 2nd, 2018 (http://channel-optimization-pharma.com). Integrating Content Strategy and Content Engineering Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital...

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SEO and SEM %

SEO and SEM for Digital Marketers — Part 2

December 11, 2017 | 0 Comments

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/12/11/seo-sem-digital-marketers-part-2/ Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is...

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SEO SEM word cloud %

SEO and SEM for Digital Marketers — Part 1

November 27, 2017 | 0 Comments

Reposted from RxDigitalMarketing.com.  Click here to read the full post and listen to the podcast: http://rxdigitalmarketing.com/index.php/2017/11/27/seo-and-sem-for-digital-marketers Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities...

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Big Data - Stop Measuring, Start Doing %

Stop Measuring, Start Doing

June 30, 2017 | 0 Comments

David Ogilvy once said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination.”  As I sat in a brainstorming meeting  I began the see the...

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Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post!  Or check out Enterprise Marketer on facebook:  https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players:...

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Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy...

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In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session,...

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