Intro to AI for Digital Health Marketers

Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data, and get into natural language processing.  And, finally, I’ll sum it up with a couple of good examples of AI in healthcare and some steps for really making it happen within your organization. A Brief History of Artificial Intelligence In 1948, in response…

The First Enterprise Marketer Poker Game, Live from ICC 2017

Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. https://www.facebook.com/enterprisemarketer/videos/743670245809660/ As the Chief Strategy Adviser for the Content Marketing Institute, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. Rose is a frequent keynote speaker,…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content. Key takeaways: It all sounds easy, until you actually have to do it What was true last week may not be true tomorrow You can plan for…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Buddy Scalera presents, Creating and Executing a Visual Content Strategy that Scales Even if you’re not a designer, you’ll eventually need to work with visual content. Learn how to plan a comprehensive visual content strategy that scales for your entire organization. Coordinate the design tactics and the content strategy so that governance is embraced as an efficiency.

Digital Health Marketer’s Guide to Prototypes

Overview To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. But first I’d like to give a…

EP 04: Digital Health Marketer’s Guide to Prototypes

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode.

RxDM Storycast Ep03: Bill Evans, IBM Watson Health

RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour conversation about the IBM Watson Health technology and what it means to pharma manufacturers and healthcare researchers. Get the Bill Evans Interview on iTunes or listen on Stitcher. This video “Why the future of healthcare is cognitive – William Evans, IBM” is referenced in the conversation, so you may want to check it out: