Constant Care, Commerce@Ogilvy

the future of digital health

A few decades ago, a visit to the doctor’s office was something that happened in relative isolation. You went, got a check-up, and got orders to quit smoking or eat better—but no one had any idea what you were up to until the next time you showed up.  No longer. Next-generation health-care systems, much like Continuous Commerce practices, embrace the multi-channel reality of our lives through a complex mix of disparate health-care providers to create continuous and seamless experiences.

Read more: http://continuouscommerce.ogilvydo.com/constant-care/

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