As you might have imagined, the conversation around wearables was booming at SXSW this year. But they weren’t talking about FitBit or Fuelband as you might expect. They were talking about what comes next, after we’ve quantified our surface vitals.
Read more: http://blog.ogilvychww.com/2014/03/21/future-of-wearables-sxsw-2014/
