Mobile Marketing Report: On Hold (contributor), MM&M Feature

It’s not as though pharma marketers didn’t see mobile coming. For the past half decade, they’ve discussed its potential to transform behaviors and relationships within the healthcare ecosystem. Yet now that mobile has arrived, they find themselves torn between caution and exuberance….

Read more: http://www.mmm-online.com/mobile-marketing-report-on-hold/article/394239/

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