Ep5: Yo!, Superfish, and Grandpa’s Phone

Digital healthcare communications professionals Matt Balogh, Chris Cullmann, and Buddy Scalera discuss the Yo! app and how no characters can helps us communicate, Lenovo’s Superfish debacle and how we should look to secure data in marketing efforts, and an observational prognostication on our business models. Download Episode 5. Show Notes: http://www.wired.com/2015/02/ive-seen-future-phones-looks-lot-like-yo/ http://bits.blogs.nytimes.com/2015/02/24/lenovos-chief-technology-officer-discusses-the-superfish-adware-fiasco/ http://www.matthewbalogh.com/?p=3477  

The Power of Mobile Apps in Healthcare – PharmaVoice

The year 2013 officially marked the arrival of mobile with more than 50% smartphone adoption in all major markets. Though many organizations had dabbled, mobile-first strategies catapulted to the top of nearly all marketing priority lists. But in the rush to adopt in 2014, industries have struggled…. Read more at: http://www.pharmavoice.com/article/mobile-apps-in-healthcare/