Ep10: The New Agency Model and Value Props in Healthcare

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the new agency model of You & Mr. Jones, and creating the consumer value proposition in healthcare. Download Episode 10. Show Notes: Five Questions with David Jones, Founder of You & Mr. Jones Former Havas CEO David Jones Launches Brand Tech Company A patient is angry with her emergency care bill. But here’s what she really got. Excerpt: ‘The Checklist Manifesto’

Ep9: Freemium vs. Premium, and Consumer Data Rights

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss freemium vs. premium models, iOS 9 ad blocking, and consumer data rights and privacy. Download Episode 9. Show Notes: Google Contributor Ghostery Youtube subscription announcement The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers and Opening Them Up to Exploitation IBM Watson Health and the Future of Healthcare

Ep8: Amazon Echo (Alexa) and Google’s new SEM rules for pharma

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss Amazon Echo and how voice search changes healthcare, and Google’s new SEM rules for pharma. Download Episode 8. Show Notes: *AMAZON ECHO* http://www.engadget.com/2015/07/08/microsoft-hololens-medical-student-demo/ https://ifttt.com/amazon_alexa http://www.amazon.com/echo *GOOGLE SEM* http://blog.ogilvychww.com/2015/06/22/google-changes-search-ad-format-pharma/

Ep7: CIO vs CMO and The Uber of Health Care

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss how the data and technology is disrupting the c-suite and how new models like Uber are disrupting health care and marketing. Download Episode 7. Show Notes: How the information economy is changing the C-suite John Chambers last keynote as CEO of CISCO