October 26th, 2016: Digital Pharma East

This year at Digital Pharma East, Buddy Scalera presents Creating a Visual Content Strategy that Scales in just three ideas, two words each.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating design strategies…

October 26th, 2016: Digital Pharma East

Matt Balogh joins Kyle Shannon, Founder and CEO of StoryVine, to discuss 7 Keys to Scale User-Generated Video in Pharma.  Storyvine is a mobile iOS app that transforms informal mobile video into sophisticated, branded video usable by the world’s largest brands.  Topics include the strategic, creative, and technology reasons to provide guidance & structure, how to manage & curate, sharing messages to the right audience, and keys to casting a wide net.