October 26th, 2016: Digital Pharma East

SEO, Visual Content Strategy

This year at Digital Pharma East, Buddy Scalera presents Creating a Visual Content Strategy that Scales in just three ideas, two words each.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey.

Key takeaways:

  • Content must be created specifically for the user journey
  • Marketers require a plan for effectively integrating design strategies into the content publishing process
  • Healthcare storytelling is not a new concept — in fact, it is essential to human communications

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