Intro to AI for Digital Health Marketers

Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data, and get into natural language processing.  And, finally, I’ll sum it up with a couple of good examples of AI in healthcare and some steps for really making it happen within your organization. A Brief History of Artificial Intelligence In 1948, in response…

The First Enterprise Marketer Poker Game, Live from ICC 2017

Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post!  Or check out Enterprise Marketer on facebook:  https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players: As the Chief Strategy Adviser for the Content Marketing Institute, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content. Key takeaways: It all sounds easy, until you actually have to do it What was true last week may not be true tomorrow You can plan for…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Buddy Scalera presents, Creating and Executing a Visual Content Strategy that Scales Even if you’re not a designer, you’ll eventually need to work with visual content. Learn how to plan a comprehensive visual content strategy that scales for your entire organization. Coordinate the design tactics and the content strategy so that governance is embraced as an efficiency.