March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Intelligent Content Conference, Las Vegas, NV

Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content

Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content.

Key takeaways:

  • It all sounds easy, until you actually have to do it
  • What was true last week may not be true tomorrow
  • You can plan for the unknown, if you know how storytelling works

Related posts

Leave a Comment