In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels.
Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy.
We touch on a wide range of marketing and communications topics, but focus on video and visual storytelling in pharma marketing. Joyce’s background in video production brings a useful set of skills, as healthcare continues to move more actively into video storytelling.