RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader

In this episode, Buddy talks to digital health scholar and digital multichannel marketer Fred Bennett. Fred is a senior Marketing and Technology leader who has successfully led digital transformation and technology innovation for world-class healthcare companies, including Allergan, Forest, and Pfizer. This audio podcast is a follow-up conversation to the Fierce Pharma Marketing Forum conference on March 6-7, 2018 in New York City. The panel “Marketing Off the Beaten Track” included Fred Bennett, Buddy Scalera, and Yan Fossat of Klick Labs. The technology and innovation discussion was moderated by Beth…

RxDM Storycast EP10: Dr. Brad Wyble of Penn State – Podcast

In this episode, Buddy Scalera talks to Dr. Brad Wyble, Associate Professor at Penn State University. If his name sounds familiar, it may be because I’ve referenced his work in this podcast and in presentations that I’ve made at conferences, including Content Marketing World. Dr. Wyble is a Harvard-educated PhD who teaches in the Penn State University Department of Psychology. Dr. Wyble studies visual cognition with an emphasis on exploring how a visual stimulus becomes a consciously accessible representation. He’s published a wide range of papers on psychology, vision, and…