RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers

RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk…

RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy. We touch on a wide range of marketing and communications…

RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers

Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they’re not better at it. Now, to make it more difficult, it’s part of your day job. Yes, fellow marketer, you need to be a marketing storyteller on a deadline. Just to add to the pressure, let’s add the challenge of storytelling in a regulated industry. You don’t just…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Buddy Scalera presents, Creating and Executing a Visual Content Strategy that Scales Even if you’re not a designer, you’ll eventually need to work with visual content. Learn how to plan a comprehensive visual content strategy that scales for your entire organization. Coordinate the design tactics and the content strategy so that governance is embraced as an efficiency.

RxDM Storycast Ep03: Bill Evans, IBM Watson Health

RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour conversation about the IBM Watson Health technology and what it means to pharma manufacturers and healthcare researchers. Get the Bill Evans Interview on iTunes or listen on Stitcher. This video “Why the future of healthcare is cognitive – William Evans, IBM” is referenced in the conversation, so you may want to check it out:

RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE

RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer Education (GRACE) http://cancergrace.org and a TEDx speaker. Buddy & Dr. West discuss healthcare storytelling in cancer and what that means in the age of social media. Episode Links: http://cancergrace.org http://www.swedish.org/services/cancer-institute https://twitter.com/JackWestMD http://jackwestmd.com/ https://www.facebook.com/cancerGRACE/ https://twitter.com/cancerGRACE Download Episode.   Transcript of interview with Dr. Jack West, MD by Buddy Scalera. BUDDY: Hello, and…

RxDM Storycast Ep001: Welcome to Storycast #1

RxDM Storycast host Buddy Scalera kicks off the new podcast with a solo episode to discuss the basics of healthcare storytelling, the user journey, and content strategy across multiple digital channels. Episode Links: http://www.rxdigitalmarketinc.com http://www.buddyscalera.com http://www.comicbookschool.com Download Episode