Component Content Management Systems (CCMS) for Digital Health Marketers (part 1)

Overview To best introduce you to the concept of component content or content reuse I’m going to take it in stages.  First, I’ll cover components.  After that I’ll get into some definitions and requirements for a good CCMS.  Next I’ll define the two extremes of content authoring as strongly and loosely structured, then I’ll get a little deeper into that. Finally, I’ll give you my thoughts on the CCMS landscape right now as it pertains to digital marketers in healthcare. Just to note, what I’m not going to do is…

Digital Health Prediction & Trend Rollup 2017

Marketing predictions and trends are a time honored tradition.  Every year around the holidays digital health marketers gather around the soft glow of their monitors and think about what the previous year brought them, and what the next year will hold.  Some of us take a realistic approach and go hard at reaffirmed beliefs of foundational tech, while the dreamers and innovators push up the technology adoption curve, cross the chasm, and double down on on the latest digital health innovations. Whatever your flavor, we at RxDM are here for…

The Art and Science of List Buying

Okay, so we’re talking about list buying. List buying is one of those things that seems simple, but is super hard to do. There’s a lot of reasons for it, not the least of which is you really don’t know what you’re getting until you try it, and by then it is too late. Many people don’t know this or even think about it (because they’re not Content Engineers) but there are a lot of factors to list buying. Now, for clarity what I’m talking is about the art of…

December 1st, 2016: 5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating…

November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA

Matt Balogh will be presenting Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone in their search for information that can be aligned to their strategies.  It doesn’t exist because IoT technology companies aren’t aligned to solve pharma-specific challenges… yet.  Here are a few things Matt will be discussing: IoT companies are agile, innovative, and skilled at making everything sound great, so we’ll talk about how your…

October 26th, 2016: Digital Pharma East

This year at Digital Pharma East, Buddy Scalera presents Creating a Visual Content Strategy that Scales in just three ideas, two words each.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating design strategies…

October 26th, 2016: Digital Pharma East

Matt Balogh joins Kyle Shannon, Founder and CEO of StoryVine, to discuss 7 Keys to Scale User-Generated Video in Pharma.  Storyvine is a mobile iOS app that transforms informal mobile video into sophisticated, branded video usable by the world’s largest brands.  Topics include the strategic, creative, and technology reasons to provide guidance & structure, how to manage & curate, sharing messages to the right audience, and keys to casting a wide net.

Ep 23: Media, Cyber Monday, and Crowd Sourcing Charity

Is your brand message best served within native channels or should you be driving audiences to your own properties? This week Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss promiscuous media, Black Friday, Cyber Monday, and crowdsourcing charity in modern communities. Download Episode 23 Facebook Instant Articles and Promiscuous Media Black Friday, Cyber Monday, and The Culture of Commerce Please Help Michele (and the changing role of crowdfunding in our communities) http://linslinens.org/ http://laceyelksrun.com/ Nest Thermostat LinkedIn Social Selling Index Facebook’s 360 Degree Ads