RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers

Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they’re not better at it. Now, to make it more difficult, it’s part of your day job. Yes, fellow marketer, you need to be a marketing storyteller on a deadline. Just to add to the pressure, let’s add the challenge of storytelling in a regulated industry. You don’t just…

Intro to AI for Digital Health Marketers

Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data, and get into natural language processing.  And, finally, I’ll sum it up with a couple of good examples of AI in healthcare and some steps for really making it happen within your organization. A Brief History of Artificial Intelligence In 1948, in response…

The First Enterprise Marketer Poker Game, Live from ICC 2017

Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post!  Or check out Enterprise Marketer on facebook:  https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players: As the Chief Strategy Adviser for the Content Marketing Institute, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a…

Digital Health Marketer’s Guide to Prototypes

Overview To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. But first I’d like to give a…

Component Content Management Systems (CCMS) for Digital Health Marketers (part 2)

Note: this is part 2 of a 2 part series that covers Component Content Management Systems (CCMS) for digital health marketers.  Click the link if you have not yet read Part 1. Parts of a CCMS architecture. There are four major parts to a CCMS architecture at a very high level.  The features I just covered are just that, features of the architecture, but not the architecture itself.  If you think of the features as the job descriptions, you can think of this high-level architecture as the different departments in…

Component Content Management Systems (CCMS) for Digital Health Marketers (part 1)

Overview To best introduce you to the concept of component content or content reuse I’m going to take it in stages.  First, I’ll cover components.  After that I’ll get into some definitions and requirements for a good CCMS.  Next I’ll define the two extremes of content authoring as strongly and loosely structured, then I’ll get a little deeper into that. Finally, I’ll give you my thoughts on the CCMS landscape right now as it pertains to digital marketers in healthcare. Just to note, what I’m not going to do is…

Digital Health Prediction & Trend Rollup 2017

Marketing predictions and trends are a time honored tradition.  Every year around the holidays digital health marketers gather around the soft glow of their monitors and think about what the previous year brought them, and what the next year will hold.  Some of us take a realistic approach and go hard at reaffirmed beliefs of foundational tech, while the dreamers and innovators push up the technology adoption curve, cross the chasm, and double down on on the latest digital health innovations. Whatever your flavor, we at RxDM are here for…

The Art and Science of List Buying

Okay, so we’re talking about list buying. List buying is one of those things that seems simple, but is super hard to do. There’s a lot of reasons for it, not the least of which is you really don’t know what you’re getting until you try it, and by then it is too late. Many people don’t know this or even think about it (because they’re not Content Engineers) but there are a lot of factors to list buying. Now, for clarity what I’m talking is about the art of…