Regulating in the Connected Health World, PharmaVoice contributor

Pharmaceutical regulation is both a hindrance and a necessity.  In September 2013, the FDA issued a final guidance for mobile medical apps.  This guidance provides clarity regarding which mobile apps are the focus of FDA oversight and which are not.  Together with January 2014’s draft social guidance we can begin to pain a picture in the FDA’s role in oversight, safety, and privacy. Read more: http://www.pharmavoice.com/archives/article.esiml?id=2886  

Connected Health Tools Improve Patient Outcomes (contributor), PharmaVoice

The ability for real-time information exchange enables better relationships, monitoring, and behavior change.  The Center for Connected Health has been studying the effects of connected health on patient behavior, engagement, and outcomes concluding that patients who used wireless devices were more likely to be engaged in their healthcare and have better outcomes. Read more: http://www.pharmavoice.com/archives/article.esiml?id=2884  

Digital Trends Affecting US Health Care [infographic]

In the past year, digital innovations have brought about new markets and channels for digital health interactions. This infographic is a visual mapping of the technologies and innovations which are already playing a key role in shaping the future of healthcare and the experiences and journeys which surround it. Read more: http://blog.ogilvychww.com/2014/02/26/technologies-innovations-shaping-future-healthcare/

Constant Care, Commerce@Ogilvy

A few decades ago, a visit to the doctor’s office was something that happened in relative isolation. You went, got a check-up, and got orders to quit smoking or eat better—but no one had any idea what you were up to until the next time you showed up.  No longer. Next-generation health-care systems, much like Continuous Commerce practices, embrace the multi-channel reality of our lives through a complex mix of disparate health-care providers to create continuous and seamless experiences. Read more: http://continuouscommerce.ogilvydo.com/constant-care/