EP 04: Digital Health Marketer’s Guide to Prototypes

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode.

RxDM Storycast Ep03: Bill Evans, IBM Watson Health

RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour conversation about the IBM Watson Health technology and what it means to pharma manufacturers and healthcare researchers. Get the Bill Evans Interview on iTunes or listen on Stitcher. This video “Why the future of healthcare is cognitive – William Evans, IBM” is referenced in the conversation, so you may want to check it out:

RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE

RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer Education (GRACE) http://cancergrace.org and a TEDx speaker. Buddy & Dr. West discuss healthcare storytelling in cancer and what that means in the age of social media. Episode Links: http://cancergrace.org http://www.swedish.org/services/cancer-institute https://twitter.com/JackWestMD http://jackwestmd.com/ https://www.facebook.com/cancerGRACE/ https://twitter.com/cancerGRACE Download Episode.   Transcript of interview with Dr. Jack West, MD by Buddy Scalera. BUDDY: Hello, and…

RxDM Storycast Ep001: Welcome to Storycast #1

RxDM Storycast host Buddy Scalera kicks off the new podcast with a solo episode to discuss the basics of healthcare storytelling, the user journey, and content strategy across multiple digital channels. Episode Links: http://www.rxdigitalmarketinc.com http://www.buddyscalera.com http://www.comicbookschool.com Download Episode

Ep 23: Media, Cyber Monday, and Crowd Sourcing Charity

Is your brand message best served within native channels or should you be driving audiences to your own properties? This week Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss promiscuous media, Black Friday, Cyber Monday, and crowdsourcing charity in modern communities. Download Episode 23 Facebook Instant Articles and Promiscuous Media Black Friday, Cyber Monday, and The Culture of Commerce Please Help Michele (and the changing role of crowdfunding in our communities) http://linslinens.org/ http://laceyelksrun.com/ Nest Thermostat LinkedIn Social Selling Index Facebook’s 360 Degree Ads  

Ep21: Comic Con And Healthcare Marketing

What does the New York Comic Con have in common with healthcare marketing? Quite a lot: Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the art of storytelling, making larger stories more digestible, and building shared myths. Everything from agile workflows to camera angles are in-play in this week’s discussion. Download Episode 21 New York Comin Con 2015 Writing and Penciling: Storytelling Creator Connection The new Apple iMac Microsoft Surface Pro 4 Event New Jersey Innovation Institute @ NJIT  

Ep20: The Post-PC Physician

Has your physician begun using an iPad or a 10 year old PC? Is your physician ready for the ICD-10 migration? Is the office on its own intra-practice chat service? Should voice transcripts be part of an emerging EHR standard? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann talk about these subjects and what the net benefit is to you as a patient in this week’s podcast. Download Episode 20 http://www.medpagetoday.com/PublicHealthPolicy/Washington-Watch/53901 https://www.sharecare.com/static/new-sharecare-app-uses-innovative-voice-analysis http://techcrunch.com/2015/09/21/stitch-is-slack-for-healthcare-messaging/ Chief Marketing Technologist Google Chromecast Audio Mobile Health News Tags: podcast health healthcare digital marketing…