RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE

RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer Education (GRACE) http://cancergrace.org and a TEDx speaker. Buddy & Dr. West discuss healthcare storytelling in cancer and what that means in the age of social media. Episode Links: http://cancergrace.org http://www.swedish.org/services/cancer-institute https://twitter.com/JackWestMD http://jackwestmd.com/ https://www.facebook.com/cancerGRACE/ https://twitter.com/cancerGRACE Download Episode.   Transcript of interview with Dr. Jack West, MD by Buddy Scalera. BUDDY: Hello, and…

RxDM Storycast Ep001: Welcome to Storycast #1

RxDM Storycast host Buddy Scalera kicks off the new podcast with a solo episode to discuss the basics of healthcare storytelling, the user journey, and content strategy across multiple digital channels. Episode Links: http://www.rxdigitalmarketinc.com http://www.buddyscalera.com http://www.comicbookschool.com Download Episode

Ep 23: Media, Cyber Monday, and Crowd Sourcing Charity

Is your brand message best served within native channels or should you be driving audiences to your own properties? This week Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss promiscuous media, Black Friday, Cyber Monday, and crowdsourcing charity in modern communities. Download Episode 23 Facebook Instant Articles and Promiscuous Media Black Friday, Cyber Monday, and The Culture of Commerce Please Help Michele (and the changing role of crowdfunding in our communities) http://linslinens.org/ http://laceyelksrun.com/ Nest Thermostat LinkedIn Social Selling Index Facebook’s 360 Degree Ads  

Ep21: Comic Con And Healthcare Marketing

What does the New York Comic Con have in common with healthcare marketing? Quite a lot: Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the art of storytelling, making larger stories more digestible, and building shared myths. Everything from agile workflows to camera angles are in-play in this week’s discussion. Download Episode 21 New York Comin Con 2015 Writing and Penciling: Storytelling Creator Connection The new Apple iMac Microsoft Surface Pro 4 Event New Jersey Innovation Institute @ NJIT  

Ep20: The Post-PC Physician

Has your physician begun using an iPad or a 10 year old PC? Is your physician ready for the ICD-10 migration? Is the office on its own intra-practice chat service? Should voice transcripts be part of an emerging EHR standard? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann talk about these subjects and what the net benefit is to you as a patient in this week’s podcast. Download Episode 20 http://www.medpagetoday.com/PublicHealthPolicy/Washington-Watch/53901 https://www.sharecare.com/static/new-sharecare-app-uses-innovative-voice-analysis http://techcrunch.com/2015/09/21/stitch-is-slack-for-healthcare-messaging/ Chief Marketing Technologist Google Chromecast Audio Mobile Health News Tags: podcast health healthcare digital marketing…

Ep19: Prescription Wearables

Prescribing wearables for patients? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann consider the idea of physicians recommending wearables for diabetes, multiple sclerosis, cardiology, and mental health patients. The team also analyze the role this data plays in health record administration and personal awareness of behavior change. Listen for our unique perspective from both a technologist and content creator’s perspectives. Download episode 19 Insteon: Let your voice be your remote IMS Institute: Patient Adoption of mHealth Klick.com: IMS Review of the Wearables Marketplace Apple HealthKit Microsoft Healthvault MOVI…

Ep18: Conferences and Self-Educational Mediums

Ongoing self-education options for healthcare marketing professionals. How to keep up via conferences, podcasts, videos, ebooks, and webinars, as discussed by Matt Balogh, Chris Cullmann, and Buddy Scalera. Download episode 18 Advertising Week Google Classroom Amelia Programmatic Ad Buying For Podcasts Digital Pharma East Ogilvy CommonHealth Worldwide Marketing Summit 2015  

Ep17: Social Media and Healthcare Marketing

This week digital healthcare strategists Matt Balogh and Chris Cullmann work through analytics, performance metrics, and strategies for healthcare brands using social media. WeChat, Instagram, and Influencers are just a few of the topics we go over as we begin to diagnose some of the industry’s phobias around 2-way communication Download episode 17 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry Blackbaud WeChat How and why Western brands are experimenting with WeChat Neuromancer Wikipedia entry

Ep16: Creative in Healthcare Marketing and CMO Spending Across the Customer-Buying Cycle

Does creative or context mean more to pharmaceutical marketing customers? Is there an optimal customer journey for the healthcare industry? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss both topics in this week’s podcast. Download Episode 16 Pharma perspectives: communications creativity How CMOs Are Spending Across The Customer-Buying Cycle Facebook M Android Wear is now compatible with the iPhone Tags: podcast healthcare pharma marketing pharma creative CMO customer journeymarketing digital marketing facebook m android wear ios