RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com

In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/   Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person.  I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com.  Jeanne`, welcome to the show. Jeanne Barnett:  Thanks Buddy.  I’m so happy to be here. Buddy:  So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so…

The First Enterprise Marketer Poker Game, Live from ICC 2017

Robert Rose, Andrea Fryrear, Buddy Scalera, and Matt Balogh play the first Enterprise Marketer poker game live streamed on facebook from Intelligent Content Conference 2017 hosted by Enterprise Marketer’s Jeff Julian and Michelle Julian. Visit EnterpriseMarketer.com to check out the whole show and post!  Or check out Enterprise Marketer on facebook:  https://www.facebook.com/enterprisemarketer/videos/743670245809660/ About the players: As the Chief Strategy Adviser for the Content Marketing Institute, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content. Key takeaways: It all sounds easy, until you actually have to do it What was true last week may not be true tomorrow You can plan for…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Buddy Scalera presents, Creating and Executing a Visual Content Strategy that Scales Even if you’re not a designer, you’ll eventually need to work with visual content. Learn how to plan a comprehensive visual content strategy that scales for your entire organization. Coordinate the design tactics and the content strategy so that governance is embraced as an efficiency.

RxDM Storycast Ep03: Bill Evans, IBM Watson Health

RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour conversation about the IBM Watson Health technology and what it means to pharma manufacturers and healthcare researchers. Get the Bill Evans Interview on iTunes or listen on Stitcher. This video “Why the future of healthcare is cognitive – William Evans, IBM” is referenced in the conversation, so you may want to check it out:

RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE

RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer Education (GRACE) http://cancergrace.org and a TEDx speaker. Buddy & Dr. West discuss healthcare storytelling in cancer and what that means in the age of social media. Episode Links: http://cancergrace.org http://www.swedish.org/services/cancer-institute https://twitter.com/JackWestMD http://jackwestmd.com/ https://www.facebook.com/cancerGRACE/ https://twitter.com/cancerGRACE Download Episode.   Transcript of interview with Dr. Jack West, MD by Buddy Scalera. BUDDY: Hello, and…

RxDM Storycast Ep001: Welcome to Storycast #1

RxDM Storycast host Buddy Scalera kicks off the new podcast with a solo episode to discuss the basics of healthcare storytelling, the user journey, and content strategy across multiple digital channels. Episode Links: http://www.rxdigitalmarketinc.com http://www.buddyscalera.com http://www.comicbookschool.com Download Episode

Ep18: Conferences and Self-Educational Mediums

Ongoing self-education options for healthcare marketing professionals. How to keep up via conferences, podcasts, videos, ebooks, and webinars, as discussed by Matt Balogh, Chris Cullmann, and Buddy Scalera. Download episode 18 Advertising Week Google Classroom Amelia Programmatic Ad Buying For Podcasts Digital Pharma East Ogilvy CommonHealth Worldwide Marketing Summit 2015