Component Content Management Systems (CCMS) for Digital Health Marketers (part 2)

Note: this is part 2 of a 2 part series that covers Component Content Management Systems (CCMS) for digital health marketers.  Click the link if you have not yet read Part 1. Parts of a CCMS architecture. There are four major parts to a CCMS architecture at a very high level.  The features I just covered are just that, features of the architecture, but not the architecture itself.  If you think of the features as the job descriptions, you can think of this high-level architecture as the different departments in…

Component Content Management Systems (CCMS) for Digital Health Marketers (part 1)

Overview To best introduce you to the concept of component content or content reuse I’m going to take it in stages.  First, I’ll cover components.  After that I’ll get into some definitions and requirements for a good CCMS.  Next I’ll define the two extremes of content authoring as strongly and loosely structured, then I’ll get a little deeper into that. Finally, I’ll give you my thoughts on the CCMS landscape right now as it pertains to digital marketers in healthcare. Just to note, what I’m not going to do is…