RxDM Storycast EP11: Fred Bennett – Digital Health Marketing Thought Leader

In this episode, Buddy talks to digital health scholar and digital multichannel marketer Fred Bennett. Fred is a senior Marketing and Technology leader who has successfully led digital transformation and technology innovation for world-class healthcare companies, including Allergan, Forest, and Pfizer. This audio podcast is a follow-up conversation to the Fierce Pharma Marketing Forum conference on March 6-7, 2018 in New York City. The panel “Marketing Off the Beaten Track” included Fred Bennett, Buddy Scalera, and Yan Fossat of Klick Labs. The technology and innovation discussion was moderated by Beth…

Ep18: Conferences and Self-Educational Mediums

Ongoing self-education options for healthcare marketing professionals. How to keep up via conferences, podcasts, videos, ebooks, and webinars, as discussed by Matt Balogh, Chris Cullmann, and Buddy Scalera. Download episode 18 Advertising Week Google Classroom Amelia Programmatic Ad Buying For Podcasts Digital Pharma East Ogilvy CommonHealth Worldwide Marketing Summit 2015