Digital Health Marketer’s Guide to Prototypes

Overview To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. But first I’d like to give a…

EP 04: Digital Health Marketer’s Guide to Prototypes

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode.

Component Content Management Systems (CCMS) for Digital Health Marketers (part 2)

Note: this is part 2 of a 2 part series that covers Component Content Management Systems (CCMS) for digital health marketers.  Click the link if you have not yet read Part 1. Parts of a CCMS architecture. There are four major parts to a CCMS architecture at a very high level.  The features I just covered are just that, features of the architecture, but not the architecture itself.  If you think of the features as the job descriptions, you can think of this high-level architecture as the different departments in…

Component Content Management Systems (CCMS) for Digital Health Marketers (part 1)

Overview To best introduce you to the concept of component content or content reuse I’m going to take it in stages.  First, I’ll cover components.  After that I’ll get into some definitions and requirements for a good CCMS.  Next I’ll define the two extremes of content authoring as strongly and loosely structured, then I’ll get a little deeper into that. Finally, I’ll give you my thoughts on the CCMS landscape right now as it pertains to digital marketers in healthcare. Just to note, what I’m not going to do is…

December 1st, 2016: 5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating…