RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers

RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk…

RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy. We touch on a wide range of marketing and communications…

RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers

Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they’re not better at it. Now, to make it more difficult, it’s part of your day job. Yes, fellow marketer, you need to be a marketing storyteller on a deadline. Just to add to the pressure, let’s add the challenge of storytelling in a regulated industry. You don’t just…

Digital Health Marketer’s Guide to Prototypes

Overview To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. But first I’d like to give a…

EP 04: Digital Health Marketer’s Guide to Prototypes

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode.

December 1st, 2016: 5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating…