EP 04: Digital Health Marketer’s Guide to Prototypes

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode.

Component Content Management Systems (CCMS) for Digital Health Marketers (part 2)

Note: this is part 2 of a 2 part series that covers Component Content Management Systems (CCMS) for digital health marketers.  Click the link if you have not yet read Part 1. Parts of a CCMS architecture. There are four major parts to a CCMS architecture at a very high level.  The features I just covered are just that, features of the architecture, but not the architecture itself.  If you think of the features as the job descriptions, you can think of this high-level architecture as the different departments in…