RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers

RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk…

March 28-30, 2017: Intelligent Content Conference — Las Vegas, NV

Matt Balogh & Buddy Scalera present, Three Things Your Content Engineer Wants to Know About Your Intelligent Content Buddy Scalera (content strategist) & Matt Balogh (content engineer) have worked together at an agency and now at a pharmaceutical manufacturer to manage complex digital workflows across multiple channels and content management systems. They’ll explain their strategy for creating, governing, publishing, and measuring multi-use content. Key takeaways: It all sounds easy, until you actually have to do it What was true last week may not be true tomorrow You can plan for…

December 1st, 2016: 5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating…

October 26th, 2016: Digital Pharma East

This year at Digital Pharma East, Buddy Scalera presents Creating a Visual Content Strategy that Scales in just three ideas, two words each.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating design strategies…