E-Solutions: Power Surge (contributor), PharmaVoice Showcase Feature

Digital leverages data to personalize and think about user experiences, compared to traditional which starts with an idea and then tests it in-market. Both leverage data, but they go about it in opposing ways, making integration difficult. Traditional and digital can be aligned, but it takes real planning to make it work seamlessly. Read more: http://www.pharmavoice.com/archives/article.esiml?id=3050