RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy. We touch on a wide range of marketing and communications…

RxDM Storycast Ep02: Dr. Jack West, oncologist, Cancer GRACE

RxDM Storycast host Buddy Scalera speaks with Howard (Jack) West, MD, Medical Director of the Thoracic Oncology Program at the Swedish Cancer Institute in Seattle, Washington. Dr. West is also the President & CEO, Global Resource for Advancing Cancer Education (GRACE) http://cancergrace.org and a TEDx speaker. Buddy & Dr. West discuss healthcare storytelling in cancer and what that means in the age of social media. Episode Links: http://cancergrace.org http://www.swedish.org/services/cancer-institute https://twitter.com/JackWestMD http://jackwestmd.com/ https://www.facebook.com/cancerGRACE/ https://twitter.com/cancerGRACE Download Episode.   Transcript of interview with Dr. Jack West, MD by Buddy Scalera. BUDDY: Hello, and…

RxDM Storycast Ep001: Welcome to Storycast #1

RxDM Storycast host Buddy Scalera kicks off the new podcast with a solo episode to discuss the basics of healthcare storytelling, the user journey, and content strategy across multiple digital channels. Episode Links: http://www.rxdigitalmarketinc.com http://www.buddyscalera.com http://www.comicbookschool.com Download Episode