RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com

In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/   Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person.  I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com.  Jeanne`, welcome to the show. Jeanne Barnett:  Thanks Buddy.  I’m so happy to be here. Buddy:  So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so…

Ep 23: Media, Cyber Monday, and Crowd Sourcing Charity

Is your brand message best served within native channels or should you be driving audiences to your own properties? This week Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss promiscuous media, Black Friday, Cyber Monday, and crowdsourcing charity in modern communities. Download Episode 23 Facebook Instant Articles and Promiscuous Media Black Friday, Cyber Monday, and The Culture of Commerce Please Help Michele (and the changing role of crowdfunding in our communities) http://linslinens.org/ http://laceyelksrun.com/ Nest Thermostat LinkedIn Social Selling Index Facebook’s 360 Degree Ads  

Ep20: The Post-PC Physician

Has your physician begun using an iPad or a 10 year old PC? Is your physician ready for the ICD-10 migration? Is the office on its own intra-practice chat service? Should voice transcripts be part of an emerging EHR standard? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann talk about these subjects and what the net benefit is to you as a patient in this week’s podcast. Download Episode 20 http://www.medpagetoday.com/PublicHealthPolicy/Washington-Watch/53901 https://www.sharecare.com/static/new-sharecare-app-uses-innovative-voice-analysis http://techcrunch.com/2015/09/21/stitch-is-slack-for-healthcare-messaging/ Chief Marketing Technologist Google Chromecast Audio Mobile Health News Tags: podcast health healthcare digital marketing…

Ep18: Conferences and Self-Educational Mediums

Ongoing self-education options for healthcare marketing professionals. How to keep up via conferences, podcasts, videos, ebooks, and webinars, as discussed by Matt Balogh, Chris Cullmann, and Buddy Scalera. Download episode 18 Advertising Week Google Classroom Amelia Programmatic Ad Buying For Podcasts Digital Pharma East Ogilvy CommonHealth Worldwide Marketing Summit 2015  

Ep17: Social Media and Healthcare Marketing

This week digital healthcare strategists Matt Balogh and Chris Cullmann work through analytics, performance metrics, and strategies for healthcare brands using social media. WeChat, Instagram, and Influencers are just a few of the topics we go over as we begin to diagnose some of the industry’s phobias around 2-way communication Download episode 17 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry Blackbaud WeChat How and why Western brands are experimenting with WeChat Neuromancer Wikipedia entry

Ep16: Creative in Healthcare Marketing and CMO Spending Across the Customer-Buying Cycle

Does creative or context mean more to pharmaceutical marketing customers? Is there an optimal customer journey for the healthcare industry? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss both topics in this week’s podcast. Download Episode 16 Pharma perspectives: communications creativity How CMOs Are Spending Across The Customer-Buying Cycle Facebook M Android Wear is now compatible with the iPhone Tags: podcast healthcare pharma marketing pharma creative CMO customer journeymarketing digital marketing facebook m android wear ios

Ep15: Sponsored Wireless Hotspots and Wearables

Do you know what privacy you may be giving up while accessing sponsored WiFi hotspots? This week, digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss internet access portals and a recent interview with Jay Blahnik, Director of Fitness for Apple Watch. Download Episode 15 AT&T Hotspots: Now with Advertising Injection Director of fitness for Apple Watch understands limitations of wearables Schools move toward ‘Bring Your Own Device’ policies to boost student tech use XylemDx Concept for Inkjet Printing Diagnostic Tests

Ep14: Alphabet and Ad Blocking

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss what Google Alphabet means to healthcare, and what the trend in ad blocking means for healthcare marketers. Download Episode 14. Alphabet Google is now alphabet and it culd spell big things for healthcare Ad blocking report: the cost of ad blocking Press Pause: Google Chrome and Flash Ads iOS 9 to Support Ad Blocking on Safari Inside Amazon: Wrestling Big Ideas in a Bruising Workplace Meet the Recon Biosensor That Reports on the State of Your Cancer in Real-Time…

Ep13: Kim Kardashian, the FDA, and Hacking Cars

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss Kim Kardashian’s run in with the FDA, and what auto security in the age of smart things means for healthcare? Download Episode 13. Kim Kardashian’s Instagram Got a Drug Company In Trouble with the FDA FDA busts Kim Kardashian selfie for leaving out drug side effects Diclegis Press Release Hackers Cut Corvettes Breaks via Common Car Gadget 14 Year Old Hacks Connected Cars with Pocket Money IBM Acquires Merge Health to Supplement Watson Healthcare  

Ep12: New Agency Models

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the trend of clients bringing agency work in house and new agency models that can help. Download Episode 12. Six Reasons Marketing is Moving In-House Why your traditional agency will never really understand digital Insta-Peer Dot – Brail Smartwatch The Grid – AI Web Development