Ep9: Freemium vs. Premium, and Consumer Data Rights

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss freemium vs. premium models, iOS 9 ad blocking, and consumer data rights and privacy. Download Episode 9. Show Notes: Google Contributor Ghostery Youtube subscription announcement The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers and Opening Them Up to Exploitation IBM Watson Health and the Future of Healthcare

Ep8: Amazon Echo (Alexa) and Google’s new SEM rules for pharma

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss Amazon Echo and how voice search changes healthcare, and Google’s new SEM rules for pharma. Download Episode 8. Show Notes: *AMAZON ECHO* http://www.engadget.com/2015/07/08/microsoft-hololens-medical-student-demo/ https://ifttt.com/amazon_alexa http://www.amazon.com/echo *GOOGLE SEM* http://blog.ogilvychww.com/2015/06/22/google-changes-search-ad-format-pharma/

Ep7: CIO vs CMO and The Uber of Health Care

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss how the data and technology is disrupting the c-suite and how new models like Uber are disrupting health care and marketing. Download Episode 7. Show Notes: How the information economy is changing the C-suite John Chambers last keynote as CEO of CISCO

Ep6: Buddy at ICC and Matt at SXSW

Digital healthcare strategists Matt Balogh and Chris Cullmann discuss how mHealth is transforming our approach to healthcare, data security and what it means for marketers, and how Google is integrating health information into their search results. Download Episode 6. Show Notes: The “Food Babe” Blogger is Full of Shit Hyperthyroidism [Parody of Eminem’s Lose Yourself] Fear The Boom and Bust The LHC Rap: Understanding the Higgs’ Boson

Ep5: Yo!, Superfish, and Grandpa’s Phone

Digital healthcare communications professionals Matt Balogh, Chris Cullmann, and Buddy Scalera discuss the Yo! app and how no characters can helps us communicate, Lenovo’s Superfish debacle and how we should look to secure data in marketing efforts, and an observational prognostication on our business models. Download Episode 5. Show Notes: http://www.wired.com/2015/02/ive-seen-future-phones-looks-lot-like-yo/ http://bits.blogs.nytimes.com/2015/02/24/lenovos-chief-technology-officer-discusses-the-superfish-adware-fiasco/ http://www.matthewbalogh.com/?p=3477