October 26th, 2016: Digital Pharma East

Matt Balogh joins Kyle Shannon, Founder and CEO of StoryVine, to discuss 7 Keys to Scale User-Generated Video in Pharma.  Storyvine is a mobile iOS app that transforms informal mobile video into sophisticated, branded video usable by the world’s largest brands.  Topics include the strategic, creative, and technology reasons to provide guidance & structure, how to manage & curate, sharing messages to the right audience, and keys to casting a wide net.

Ep20: The Post-PC Physician

Has your physician begun using an iPad or a 10 year old PC? Is your physician ready for the ICD-10 migration? Is the office on its own intra-practice chat service? Should voice transcripts be part of an emerging EHR standard? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann talk about these subjects and what the net benefit is to you as a patient in this week’s podcast. Download Episode 20 http://www.medpagetoday.com/PublicHealthPolicy/Washington-Watch/53901 https://www.sharecare.com/static/new-sharecare-app-uses-innovative-voice-analysis http://techcrunch.com/2015/09/21/stitch-is-slack-for-healthcare-messaging/ Chief Marketing Technologist Google Chromecast Audio Mobile Health News Tags: podcast health healthcare digital marketing…

mHealth: The Next Frontier (contributor), PharmaVoice Showcase Feature

More than 90% of the world’s population has some type of mobile phone, according to the Society for Participatory Medicine, quoting data from the International Telecommunications Union and PEW research. mHealth will continue to be a major factor in technology and health in 2015, with new apps that connect patients to physicians for real-time monitoring…. SHOWCASE FEATURE: mHealth: The Next Frontier

The Power of Mobile Apps in Healthcare – PharmaVoice

The year 2013 officially marked the arrival of mobile with more than 50% smartphone adoption in all major markets. Though many organizations had dabbled, mobile-first strategies catapulted to the top of nearly all marketing priority lists. But in the rush to adopt in 2014, industries have struggled…. Read more at: http://www.pharmavoice.com/article/mobile-apps-in-healthcare/

Mobile Marketing Report: On Hold (contributor), MM&M Feature

It’s not as though pharma marketers didn’t see mobile coming. For the past half decade, they’ve discussed its potential to transform behaviors and relationships within the healthcare ecosystem. Yet now that mobile has arrived, they find themselves torn between caution and exuberance…. Read more: http://www.mmm-online.com/mobile-marketing-report-on-hold/article/394239/

E-Solutions: Power Surge (contributor), PharmaVoice Showcase Feature

E-Solutions ranging from mobile advances to EMR technologies are expected to reframe the patient model. Notably, the most encouraging news on mobile and quantified health is the recent announcement and launch of the HealthKit platform and the mobile app Health by Apple. HealthKit allows devices and…. Read more: http://www.pharmavoice.com/article/showcase-feature-e-solutions-power-surge/  

E-Solutions: Power Surge (contributor), PharmaVoice Showcase Feature

Digital leverages data to personalize and think about user experiences, compared to traditional which starts with an idea and then tests it in-market. Both leverage data, but they go about it in opposing ways, making integration difficult. Traditional and digital can be aligned, but it takes real planning to make it work seamlessly. Read more: http://www.pharmavoice.com/archives/article.esiml?id=3050

The Future of Healthcare is Wearable, PharmaVoice

EHR is connecting our healthcare, the Internet of things is connecting our world, and now wearables are connecting everything else. With health data becoming increasingly more standardized and accessible, there is a future where healthcare is personalized not just to our health, but also to our lives. Read more: http://www.pharmavoice.com/article/future-healthcare-wearable/