Ep16: Creative in Healthcare Marketing and CMO Spending Across the Customer-Buying Cycle

Does creative or context mean more to pharmaceutical marketing customers? Is there an optimal customer journey for the healthcare industry? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss both topics in this week’s podcast. Download Episode 16 Pharma perspectives: communications creativity How CMOs Are Spending Across The Customer-Buying Cycle Facebook M Android Wear is now compatible with the iPhone Tags: podcast healthcare pharma marketing pharma creative CMO customer journeymarketing digital marketing facebook m android wear ios

Ep15: Sponsored Wireless Hotspots and Wearables

Do you know what privacy you may be giving up while accessing sponsored WiFi hotspots? This week, digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss internet access portals and a recent interview with Jay Blahnik, Director of Fitness for Apple Watch. Download Episode 15 AT&T Hotspots: Now with Advertising Injection Director of fitness for Apple Watch understands limitations of wearables Schools move toward ‘Bring Your Own Device’ policies to boost student tech use XylemDx Concept for Inkjet Printing Diagnostic Tests