SEO and SEM for Digital Marketers — Part 2

Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is SEO and SEM, how are they alike, and how are they different.  I also discussed a few tools from google that will help you get started.  If you haven’t checked that out yet, you definitely should follow this link: SEO & SEM for Digital Marketers — Part 1. In this post I’m going to…

SEO and SEM for Digital Marketers – Part 1

Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities and differences because it’s extremely important that SEO and SEM are not used interchangeably.  Once you have a good understanding of what they are I’m going to cover a bit on how to do it.  But to get there we’ll have to start off by defining and describing some of the…

RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com

In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/   Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person.  I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com.  Jeanne`, welcome to the show. Jeanne Barnett:  Thanks Buddy.  I’m so happy to be here. Buddy:  So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so…

Blockchain and Bitcoin for Digital Health Marketers

Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”.  With over $1 billion in venture capital invested over the last five years, many people think that blockchain has amazing potential in nearly every industry.  As such, blockchain technology has been applied to numerous industries outside of its origin of cryptocurrencies including supply…

EP 04: Digital Health Marketer’s Guide to Prototypes

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode.

Ep 23: Media, Cyber Monday, and Crowd Sourcing Charity

Is your brand message best served within native channels or should you be driving audiences to your own properties? This week Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss promiscuous media, Black Friday, Cyber Monday, and crowdsourcing charity in modern communities. Download Episode 23 Facebook Instant Articles and Promiscuous Media Black Friday, Cyber Monday, and The Culture of Commerce Please Help Michele (and the changing role of crowdfunding in our communities) http://linslinens.org/ http://laceyelksrun.com/ Nest Thermostat LinkedIn Social Selling Index Facebook’s 360 Degree Ads  

Ep21: Comic Con And Healthcare Marketing

What does the New York Comic Con have in common with healthcare marketing? Quite a lot: Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the art of storytelling, making larger stories more digestible, and building shared myths. Everything from agile workflows to camera angles are in-play in this week’s discussion. Download Episode 21 New York Comin Con 2015 Writing and Penciling: Storytelling Creator Connection The new Apple iMac Microsoft Surface Pro 4 Event New Jersey Innovation Institute @ NJIT  

Ep20: The Post-PC Physician

Has your physician begun using an iPad or a 10 year old PC? Is your physician ready for the ICD-10 migration? Is the office on its own intra-practice chat service? Should voice transcripts be part of an emerging EHR standard? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann talk about these subjects and what the net benefit is to you as a patient in this week’s podcast. Download Episode 20 http://www.medpagetoday.com/PublicHealthPolicy/Washington-Watch/53901 https://www.sharecare.com/static/new-sharecare-app-uses-innovative-voice-analysis http://techcrunch.com/2015/09/21/stitch-is-slack-for-healthcare-messaging/ Chief Marketing Technologist Google Chromecast Audio Mobile Health News Tags: podcast health healthcare digital marketing…