Ep19: Prescription Wearables

Prescribing wearables for patients? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann consider the idea of physicians recommending wearables for diabetes, multiple sclerosis, cardiology, and mental health patients. The team also analyze the role this data plays in health record administration and personal awareness of behavior change. Listen for our unique perspective from both a technologist and content creator’s perspectives. Download episode 19 Insteon: Let your voice be your remote IMS Institute: Patient Adoption of mHealth Klick.com: IMS Review of the Wearables Marketplace Apple HealthKit Microsoft Healthvault MOVI…

Ep18: Conferences and Self-Educational Mediums

Ongoing self-education options for healthcare marketing professionals. How to keep up via conferences, podcasts, videos, ebooks, and webinars, as discussed by Matt Balogh, Chris Cullmann, and Buddy Scalera. Download episode 18 Advertising Week Google Classroom Amelia Programmatic Ad Buying For Podcasts Digital Pharma East Ogilvy CommonHealth Worldwide Marketing Summit 2015  

Ep17: Social Media and Healthcare Marketing

This week digital healthcare strategists Matt Balogh and Chris Cullmann work through analytics, performance metrics, and strategies for healthcare brands using social media. WeChat, Instagram, and Influencers are just a few of the topics we go over as we begin to diagnose some of the industry’s phobias around 2-way communication Download episode 17 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry Blackbaud WeChat How and why Western brands are experimenting with WeChat Neuromancer Wikipedia entry

Ep16: Creative in Healthcare Marketing and CMO Spending Across the Customer-Buying Cycle

Does creative or context mean more to pharmaceutical marketing customers? Is there an optimal customer journey for the healthcare industry? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss both topics in this week’s podcast. Download Episode 16 Pharma perspectives: communications creativity How CMOs Are Spending Across The Customer-Buying Cycle Facebook M Android Wear is now compatible with the iPhone Tags: podcast healthcare pharma marketing pharma creative CMO customer journeymarketing digital marketing facebook m android wear ios

Ep14: Alphabet and Ad Blocking

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss what Google Alphabet means to healthcare, and what the trend in ad blocking means for healthcare marketers. Download Episode 14. Alphabet Google is now alphabet and it culd spell big things for healthcare Ad blocking report: the cost of ad blocking Press Pause: Google Chrome and Flash Ads iOS 9 to Support Ad Blocking on Safari Inside Amazon: Wrestling Big Ideas in a Bruising Workplace Meet the Recon Biosensor That Reports on the State of Your Cancer in Real-Time…

Ep13: Kim Kardashian, the FDA, and Hacking Cars

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss Kim Kardashian’s run in with the FDA, and what auto security in the age of smart things means for healthcare? Download Episode 13. Kim Kardashian’s Instagram Got a Drug Company In Trouble with the FDA FDA busts Kim Kardashian selfie for leaving out drug side effects Diclegis Press Release Hackers Cut Corvettes Breaks via Common Car Gadget 14 Year Old Hacks Connected Cars with Pocket Money IBM Acquires Merge Health to Supplement Watson Healthcare  

Ep12: New Agency Models

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the trend of clients bringing agency work in house and new agency models that can help. Download Episode 12. Six Reasons Marketing is Moving In-House Why your traditional agency will never really understand digital Insta-Peer Dot – Brail Smartwatch The Grid – AI Web Development  

Ep10: The New Agency Model and Value Props in Healthcare

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss the new agency model of You & Mr. Jones, and creating the consumer value proposition in healthcare. Download Episode 10. Show Notes: Five Questions with David Jones, Founder of You & Mr. Jones Former Havas CEO David Jones Launches Brand Tech Company A patient is angry with her emergency care bill. But here’s what she really got. Excerpt: ‘The Checklist Manifesto’

Ep9: Freemium vs. Premium, and Consumer Data Rights

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss freemium vs. premium models, iOS 9 ad blocking, and consumer data rights and privacy. Download Episode 9. Show Notes: Google Contributor Ghostery Youtube subscription announcement The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers and Opening Them Up to Exploitation IBM Watson Health and the Future of Healthcare