December 1st, 2016: 5th Content Marketing for Life Sciences Conference — Philadelphia, PA

In a 2-hour interactive session, Buddy Scalera & Matt Balogh present Content Marketing for Life Sciences and the strategies and systems behind it.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating…

November 7th, 2016: Clinical Trials & IoT Forum — Cambridge, MA

Matt Balogh will be presenting Five Things Your Content Engineer Wants You to Know about the Internet of Things (IoT) at the Clinical Trials & IoT Forum in Cambridge, MA.  Participants will see that they are not alone in their search for information that can be aligned to their strategies.  It doesn’t exist because IoT technology companies aren’t aligned to solve pharma-specific challenges… yet.  Here are a few things Matt will be discussing: IoT companies are agile, innovative, and skilled at making everything sound great, so we’ll talk about how your…

October 26th, 2016: Digital Pharma East

This year at Digital Pharma East, Buddy Scalera presents Creating a Visual Content Strategy that Scales in just three ideas, two words each.  All content — except for a few minor exceptions — is visual. As pharmaceutical marketers we must master the art of visual storytelling in this ever-changing landscape of delivery channels. In this session, you’ll learn practical tips for planning, organizing, delivering and optimizing visual content according to a user journey. Key takeaways: Content must be created specifically for the user journey Marketers require a plan for effectively integrating design strategies…

October 26th, 2016: Digital Pharma East

Matt Balogh joins Kyle Shannon, Founder and CEO of StoryVine, to discuss 7 Keys to Scale User-Generated Video in Pharma.  Storyvine is a mobile iOS app that transforms informal mobile video into sophisticated, branded video usable by the world’s largest brands.  Topics include the strategic, creative, and technology reasons to provide guidance & structure, how to manage & curate, sharing messages to the right audience, and keys to casting a wide net.