The Power of Mobile Apps in Healthcare – PharmaVoice

The year 2013 officially marked the arrival of mobile with more than 50% smartphone adoption in all major markets. Though many organizations had dabbled, mobile-first strategies catapulted to the top of nearly all marketing priority lists. But in the rush to adopt in 2014, industries have struggled…. Read more at: http://www.pharmavoice.com/article/mobile-apps-in-healthcare/