Ep8: Amazon Echo (Alexa) and Google’s new SEM rules for pharma

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss Amazon Echo and how voice search changes healthcare, and Google’s new SEM rules for pharma. Download Episode 8. Show Notes: *AMAZON ECHO* http://www.engadget.com/2015/07/08/microsoft-hololens-medical-student-demo/ https://ifttt.com/amazon_alexa http://www.amazon.com/echo *GOOGLE SEM* http://blog.ogilvychww.com/2015/06/22/google-changes-search-ad-format-pharma/