SEO and SEM for Digital Marketers – Part 1

Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities and differences because it’s extremely important that SEO and SEM are not used interchangeably.  Once you have a good understanding of what they are I’m going to cover a bit on how to do it.  But to get there we’ll have to start off by defining and describing some of the…