RXDM Storycast EP08: Jeff Greene of DRG Digital Manhattan Research

https://s3.us-east-2.amazonaws.com/rxstorycast/Jeff-Green-DRG-mixdown-v1a.mp3 RX Digital Storycast Episode #08: Jeff Green, author, speaker, and VP Digital Strategy & Insights for DRG Digital In this episode, Buddy Scalera speaks to Jeff Greene to get the story behind DRG Digital, the company that creates Manhattan Research reports. We talk about Jeff’s experience as an author, a speaker, and as a digital marketing thought leader. Learn about how Manhattan Research reports are utilized by modern healthcare marketers to develop effective campaigns based on research. We discuss how data can be used to communicate with physicians through…

RxDM Storycast Ep03: Bill Evans, IBM Watson Health

RxDM Storycast host Buddy Scalera speaks with Bill Evans, CMO of IBM Watson Health. Buddy & Bill discuss healthcare storytelling, emerging trends in marketing technology, and the evolving role of marketing agencies and clients. It’s a full-hour conversation about the IBM Watson Health technology and what it means to pharma manufacturers and¬†healthcare researchers. Get the Bill Evans Interview on iTunes or listen on Stitcher. This video “Why the future of healthcare is cognitive – William Evans, IBM” is referenced in the conversation, so you may want to check it out: